The information in this article was gathered with the help of the tool Steam Spy that I’ve developed. Steam Spy acts a bit like an automated exit poll — it queries random user profiles to then extrapolate this data and create a whole picture. This method has its limitations, but it is pretty accurate for owners’ data and usage patterns.
This article is based on the talk I gave at DevGAMM 2015. It was originally published in “Making Games” magazine.