Amazon.com Inc. is firing a shot across the bow of Netflix Inc. by attempting to become a primary destination for streaming video.
The Seattle online retailer said Sunday it will begin offering its video-streaming service as a stand-alone option for the first time. A monthly subscription will cost $8.99, a dollar less than the most popular plan from Netflix.
The move pits the Seattle online retailer more directly against Netflix, which also happens to be one of the biggest customers of Amazon’s cloud-computing services. For years, the two have worked to one-up each other with exclusive content deals and original series like Netflix’s “House of Cards” and Amazon’s “Mozart in the Jungle.”