Ad-block software is approaching 200 million users — here's how publishers are reacting

Look...I use it cause I cannot stand all the pop-up and new tab ad's that start to play crap in the background. Hate that. If the ad folks want to to just put up some ad's that aren't that intrusive, I can live with that.

Ad-block software usage may be more common than previously thought. There are nearly 200 million monthly active users (MAU) of ad-block software globally, according to data from a new study by PageFair and Adobe included in our latest ad-blocking report.

That represents a big uptick in ad-block usage from just one year ago. The software, which blocks ads from appearing on websites, search, and social networks, is also catching on in the US. Ad-block MAU totaled 45 million in the US as of June 2015, increasing nearly 50% from last year, according to PageFair and Adobe.

In this report, BI Intelligence looks at ad block usage rates, Apple's newest ad block software and how it could make ad blocking more common on mobile, and examines solutions for publishers. There are several solutions that publishers can use to combat the growing ad-block problem, including education, technical solutions, and micropayments. Which solution publishers should opt for can be determined by their particular ad-block usage rates. 

Read more.

Da Boss!

Website: www.digitalsmind.com Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Latest Content

  • CCleaner for Windows "Hacked" - Hackers Hid Backdoor
    Written by

    Da Boss!

    CCleaner for Windows "Hacked" - Hackers Hid Backdoor Welp...I'm s****! I use CCleaner all the time. So much…
    Read more...
  • Introducing Project “Honolulu”, our new Windows Server management experience
    Written by

    Da Boss!

    Introducing Project “Honolulu”, our new Windows Server management experience This looks pretty cool! I could see myself using it.
    Read more...
  • Windows 10 update due October 17
    Written by

    Da Boss!

    Windows 10 update due October 17 Great. I just got shoved the Creators update and spent…
    Read more...
  • Enhancing the “Open Command Prompt here” Context Menu experience
    Written by

    Da Boss!

    Enhancing the “Open Command Prompt here” Context Menu experience If you are like me and are missing the "Right…
    Read more...
  • IRS Warns of Phishing Scam
    Written by

    Da Boss!

    IRS Warns of Phishing Scam I don't have to worry about this at all. Any…
    Read more...

Visit the Digitalsmind Video YouTube Page!

Did you know we have a video page on YouTube? 

Well... WE DO! 

Check us out! 

- Our Video page.