Microsoft Admits Overly Aggressive Windows 10 Upgrade Campaign Was ‘Pretty Painful’ And Obnoxious

I didn't find it obnoxious at all! As a matter of fact, I loved it! LOVED IT! I got to hear from my computer at LEAST daily about how it WANTED to be updated to the NEW and EXCITING Microsoft Windows 10. Computers have feelings. Right?

As a matter of fact, it was as if my computer had become a crack addict and was DEMANDING I give it it's, well...let's just call it medicine. Loved it. LOVED IT! "Here ya go little man...here's some bits you can have now and as soon as Digital Daddy gets a faster download pipe you can have more!" Terrific campaign. Just terrific. 

Microsoft does not always do things the right way, few people would argue otherwise. However, Microsoft has traditionally been good at admitting when it drops the ball or otherwise could have done a better job. Such is the case with Windows 10 and the super aggressive approach Microsoft took to getting users to upgrade. It was annoying and at times even obnoxious, and while Microsoft can't go back in time and change that, it can at least give users the satisfaction of recognizing it. That's what Microsoft's chief marketing officer Chris Capossela did during a recent video podcast.

One "pretty painful" incident Capossela pointed out was when Microsoft rolled out an update that disabled the red "X" that would normally close the Windows 10 upgrade dialog box. After the update, clicking the red X had no effect. As a result, users who had thought they cancelled the update process to Windows 10 that Microsoft was pushing would wake up to a machine that had upgraded overnight. 

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Last modified on Sunday, 25 December 2016 16:41

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