US Consumers More Worried About Cyber Risks Than Their Physical Safety

I'm really not all that surprised. I think the public is not getting the picture that bad guys exist and they are after their "digital self".

It's not the next hurricane, a distracted driver, or food poisoning that Americans are most worried about these days: cyber threats are now only second to financial concerns and risks as the biggest worries to US consumers.

Meanwhile, 1 in 4 US consumers have been a victim of a data breach or cyberattack, according to the third annual Travelers Consumer Risk Index, which gauges perception of risk of Americans in their daily lives. The survey found that privacy/identify theft and cyber risks are just behind financial worries as the biggest concerns today, and ahead of personal and physical safety.

Some 66% of Americans say their financial well-being and security is their top concern, followed by privacy/identity theft (60%), cyber risks (57%), personal safety (51%), extreme weather and national disasters (43%), transportation and travel (42%), and food safety (41%).

Cyber security risk concerns were ranked at number five in last year's index, with 36% of consumers worried most about them. The survey polled more than 1,000 American adults.

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