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I'm really not all that surprised. I think the public is not getting the picture that bad guys exist and they are after their "digital self".

Comodo Internet Security Complete 2013

Hmmm... they seem to like it...
If a Trojan or other malware balks the installation of your selected security suite or interferes with its operation, vendors will help you out in various ways. Many offer remote-controlled direct assistance, though you'll often have to exhaust less-intensive support solutions first.

Windows Firewall Control

I use this on my desktop in conjunction with AVG 2012. I just found the two work BRILLIANTLY together.