Microsoft's new business model for Windows 10: Pay to play

This is a good article on the "in's and out's" of the new MS Windows 10 Licensing for Home, Pro, and ENT. Small Business users will be particularly interested in this article.

Every article I've read recently about Windows 10 focuses on its features, its user interface, its update mechanisms, or its privacy policy. But no one seems to want to talk about the fundamental changes in Microsoft's business model for Windows.

That silence extends to Microsoft itself, by the way. Even though the company has made wholesale changes to the way it monetizes Windows, it continues to keep most of the details well below the radar.

The bottom line is this: The price of Windows, as paid by OEMs, is down. The exact price that Microsoft charges large OEMs for Windows is a carefully guarded secret, but there's no question that the price tag has dropped precipitously in the past few years. Indeed, on some devices, such as small tablets, the OEM price of Windows is literally zero. 


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