Microsoft launches Sprinkles, a silly camera app powered by machine learning

Huh...bet my kids would love this!

Microsoft is getting into the “fun camera app” game with a new iOS application called Sprinkles, which has now earned a featured spot in the “New apps we love” section of the App Store. The gist with Sprinkles, clearly aimed at a teen audience, is to offer a variety of traditional photo decorating tools like stickers, emoji and captions, but leverages Microsoft’s machine learning and A.I. capabilities to do things like detect faces, determine the photo subject’s age and emotion, figure out your celebrity look-a-like, suggest captions, and more.

These tools have been put to use before in other consumer-facing web projects from Microsoft, like CelebsLike.me, which shows your celebrity doppelgängers, for example, or How-Old.net, a site from Microsoft’s machine-learning team that tries to guess your age. 

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