Amazon marks 20th birthday with own 'Black Friday'

And I am a PRIME member! Sweet!

Online shoppers get ready to spend, spend, spend, for Black Friday is coming early this year as part of Amazon's 20th birthday celebrations.

Next Wednesday, July 15, Amazon is launching "Prime Day"; its own global shopping event that aims at offering "more deals than Black Friday", for customers in nine countries, including the U.S., U.K., Canada, and Japan, the online marketplace announced Monday.

Greg Greeley, vice president of Amazon Prime said in a statement that Prime Day will be "one of the biggest deals extravaganzas in the world." The retailer also promises that new deals will be "starting as often as every ten minutes" on the day.

However, as its name implies, "Prime Day" is for Amazon Prime members only. An online service that provides members exclusive options and benefits for an annual fee, for instance $99 a year in U.S.


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