Last month, C&A Marketing quietly purchased the SkyMall brand and assets from its parent company, Xhibit Corp., which filed for bankruptcy in January. But it wasn’t until recently that SkyMall’s Twitter account started hyping the catalog’s comeback with pictures of Bauhaus-style fish bowls and sumo-wrestler side tables.
Still, don’t expect the new SkyMall to be just like the old SkyMall. Chaim Pikarski, C&A Marketing’s executive vice president told Ars that there will be “dramatic changes” to the catalog’s product line.
Instead the company wants to source ”more of the innovative, fun, cool products that people are looking for, but that are still in keeping with the DNA of SkyMall,” Pikarski told Ars in an e-mail. "SkyMall has always been about serving a particular need, a travel gadget that you can’t find anywhere else but that serves a real purpose. That is what we are bringing more of, but we will still keep some of the crazy ‘look at that products’ that add excitement as well.”